An ode to Creed’s sophisticated craftsmanship and passion for the world’s finest ingredients, LOVE IN WHITE combines hand-selected essences from five continents, a fragrant statement of global unity and peace.

The scent is pure freedom—a floral-fresh blend grounded by Florentine iris, French daffodils, and subdued, powdery Tonkin rice. Love In White was honored on its launch day by a tribute—New York City’s Empire State Building illuminated by pure white lights.